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Why is Search Engine Optimization So important: Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. What is SEO SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Article Directory benefits Articles are always a good start. Articles placed on typical articles sites are good, however, the key to gaining recognition is getting your articles on industry leading sites. Article submissions are popular, and for good reason. Articles are the best way to use CTW. I know we all have written some not so terrific articles. Why was that? Page Rank In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. SEO History In May 2003, the court pronounced a summary judgment in Google's favor. On March 16, 2007 the United States District Court dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Brad Callen, Andy Jenkins, Brad Fallon and Jill Whalen, have studied different approaches to search engine optimization, and have published their expert opinions in online forums and blogs. According to industry analyst Danny Sullivan, the earliest known use of the phrase "search engine optimization" was a spam message posted on Usenet on July 26, 1997. In 2005, the Wall Street Journal profiled a company, Traffic Power, that allegedly used high-risk techniques and failed to disclose those risks to its clients. SEO Tactics An SEO tactic, technique or method is considered white hat if it conforms to the search engines' guidelines and involves no deception. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing. To avoid undesirable search listings, webmasters can instruct spiders not to crawl certain files or directories through the standard robots. More noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors. Using meta data to index pages was found to be less than reliable, because some webmasters abused meta tags by including irrelevant keywords to artificially increase page impressions for their website and to increase their ad revenue. So now google goes on the web page content and how many links are pointing to that document to display the relevant results in ranking order. Web Crawlers As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. Search engine crawlers may look at a number of different factors when crawling a site. Search engine crawlers may look at a number of different factors when crawling a site. What is Black Hat SEO Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. The black hat practice of serving one version of a page to search engine spiders and another version to human visitors is called cloaking.
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